Wednesday, November 7, 2007

与SAM的问答

Archived conversation


  1. 如果办一本100页上下的铜版纸印刷杂志先实验性地在几个大城市出版发行,大约需要多少印数才能引起主意,以及需要多少成本经费呢?
  2. 一般的时尚/音乐/电影/lifestyle这样的受众特定的杂志,盈利多少是靠广告类、多少是靠销售呢?
  3. 撰稿方面,一般杂志社有多少是固定撰稿人,多少是约稿呢?
答:
  1. 100P上下的杂志,印刷可能要在3000-4000本之间,要知道可能有500-1000本你都可能需要拿去供别人看而不是卖的
  2. 成本的话很难定论,看你们用什么纸张决定成本了,具体这个我也不清楚
  3. 一般商业性质成功的杂志主要100%的靠广告来盈利,而不靠发行,因为你要知道印刷越多成本越高,并且一本杂志只赚很少的钱
  4. 每个杂志定位不一样,通常根据自己杂志的定位来确定撰稿人,一般没有固定的,最多也就三四个长期合作的,但是不断会有新的写手出来不断给杂志新鲜感

Tuesday, October 9, 2007

more page breakdown

FIRST [issue no.055]
singapore, english, monthly, film magazine, s$4.50
page total: 124, including covers, excluding 3 inserts (1 poster, 2 cardboard pages)
ad: 35
photo page: 7

看电影 [issue no.235]
china, chinese, bi-weekly, film magazine, RMB10
page total:116, including covers, no inserts
ad: 9
photo: 5

从这里可以看出很明显的区别--作为中国‘权威’性的电影杂志,《看电影》的广告份量占得相当的少。基本是排版紧密的文章和比较小的照片穿插。作为一个半月刊,这很不容易。售价10元不算便宜,但铜版纸和充足的份量应该让读者觉得比较值得。

Wednesday, October 3, 2007

MPAA, NC-17, & the major studios

Following the recent posts on Dianyingshijie, here's more information on MPAA myth, the death verdict nature of NC-17 and the big names in the movie studio business.

Endless reading shall ensue.

***
New Statesman - Classified Material

Keywords: NC-17 the kiss of commercial death, preferential & capricious MPAA rating, studio effect, star effect

Excerpts: The American system runs along lines broadly similar to the UK's until the upper categories. The US equivalents of the UK's 15 and 18 ratings are either an R rating - meaning that all under-17s must be accompanied by an adult - or an NC-17, which bars anyone aged 16 or below from screenings of the film. An NC-17 certification, which excludes a large part of the lucrative teenage demographic, is seen in Hollywood as the kiss of commercial death.

"The major studios have set up a system that works for their own benefit," says Dick. "Ratings have a real effect on a film's box-office performance, and films with edgier material and which feature more adult sexuality are treated more harshly."

But it is not only Spielberg who receives pref erential treatment, Dick says. "If a major star shows up to a ratings appeal hearing, that film has a much better chance of winning the appeal than an independent film."

***


MPAA @Wiki
Current President: Dan Glickman
VP: Kori Bernards

***

Further reading
  • Motion Picture Industry

  • MPAA Film Rating System

  • G rating symbol
    G - General Audiences
    All ages admitted
    PG rating symbol
    PG - Parental guidance suggested
    Some material may not be suitable for children
    PG-13 rating symbol
    PG-13 - Parents strongly cautioned
    Some material may be inappropriate for children under 13.
    R rating symbol
    R - Restricted
    Under 17 requires accompanying parent or adult guardian.
    NC-17 rating symbol
    NC-17
    No one 17 and under admitted.


  • Movie Studio
    Major Film Studio: The "Big Six" majors, whose movie operations are based in or around Hollywood, are all centered in film studios active during Hollywood's Golden Age of the 1930s and 1940s. In three cases—20th Century Fox, Warner Bros., and Paramount—the studios were one of the "Big Five" majors during that era as well. In two cases—Columbia and Universal—the studios were also considered majors, but in the next tier down, part of the "Little Three." In the sixth case, Walt Disney Studios was an independent production company during the Golden Age; it was an important Hollywood entity, but not a major.


  • So bloody tired, gotta sleep, more updates tomorrow.

    ----------------
    Now playing: GARNET CROW - wonder land
    via FoxyTunes

    Tuesday, October 2, 2007

    recycled paper

    Some relevant/interesting bits out of the original article on answers.com:

    Standards

    Every time paper is recycled, the fibers become shorter and weaker, so virgin pulp must be mixed with the used paper to provide strength. Because of the weakening, paper can only be recycled 4-6 times.[1]

    There is no universal standard for the maximum percentage of virgin pulp in recycled paper.[2][3] Paper is available that includes anywhere from 10 to 100 percent "post-consumer" paper.[4] The EPA mandated the use of 50% post-consumer recycled paper by the federal government, state governments that receive federal funding, and many companies that receive money from the federal government.[5] The EPA does not regulate recycled paper used outside of the government; it only sets a minimum guideline.[2] The UK also does not have any legal standards, only non-mandatory guidelines instituted by a variety of different organizations.[2]

    There are three categories of paper that can be used as feedstocks for making recycled paper: mill broke, pre-consumer waste, and post-consumer waste.[2] Mill broke includes paper trimmings from a virgin paper mill. Pre-consumer waste is material that was discarded before it was ready for consumer use. Post-consumer waste is material that was discarded after actually being used by a consumer.

    Environmental effects

    The EIA states on its website that "a paper mill uses 40 percent less energy to make paper from recycled paper than it does to make paper from fresh lumber."[6] The Bureau of International Recycling, BIR, said that paper recycling uses 64% less energy, a figure significantly higher than the EIA's estimate.[7] The BIR quotes that recycling causes 35% less water pollution, and 74% less air pollution.[7]

    There are some potentially harmful chemicals used in the paper recycling process. If chlorine[8], a highly polluting chemical, is used to bleach recycled paper, it is only needed in small amounts relative to the amount needed when making paper from virgin fiber. However, cholorine is rarely used at all in the virgin fiber manufacturing process due to its environmentally detrimental effects. Instead, substances such as hydrogen peroxide are utilized which results in the eventual production of oxygen and water when used to bleach either virgin or recycled paper fibers.

    The European Union, as part of the waste hierarchy in the Waste Framework Directive, stipulates that reuse or recycling of used paper and board is preferable to disposal. When choosing between landfill and incineration of waste materials the latter option is preferred, as value is recovered from the waste. Organic materials like paper decompose within landfills into biogas, containing methane, a greenhouse gas linked to global warming.[9]

    Recycling facts and figures

    Internationally, about half of all recovered paper comes from converting losses - such as shavings - and unsold periodicals,[10] approximately one third comes from household waste.[10]

    United States of America

    Over half of the material used to make paper is recovered waste.[11] Paper products are the largest component of municipal solid waste, making up more than 40% of the composition of landfills.[12][13] In 2006 53.4 percent of the paper consumed in the U.S. was recovered for recycling. [14]. This means that today, over 51 million tons of paper and paper products are being recovered for recycling annually, representing a 76% increase over 1990 levels. The U.S. paper industry has set a goal to recover 55 percent of all the paper consumed in the U.S. by 2012. Paper packaging recovery, specific to paper products used by the packaging industry, was responsible for about 76.6% of packaging materials recycled with more than 24 million pounds recovered in 2005 [15]

    European Union

    Paper recovery in Europe has a long history and has grown into a mature organization. The European papermakers and converters work together to meet the requirements of the European Commission and national governments. Their aim is the reduction of the environmental impact of waste during manufacturing, converting/printing, collecting, sorting and recycling processes to ensure the optimal and environmentally sound recycling of used paper and board products. In 2004, the paper recycling rate in Europe was 54.6% or 45.5 million tons.[17]

    =======

    Recycling benefits contested: (on general recycling)

    Saves energy

    ...

    Economist Steven Landsburg has suggested that the sole benefit of reducing landfill space is trumped by the energy needed and resulting pollution from the recycling process.[3] Others, however, have calculated through life cycle assessment that producing recycled paper uses less energy and water than harvesting, pulping, processing, and transporting virgin trees.[4] By using less recycled paper, additional energy is needed to create and maintain farmed forests until these forests are as self-sustainable as virgin forests.

    Public policy analyst James V. DeLong points out that recycling is a manufacturing process and many of the methods use more energy than they save. In addition to energy usage, he notes that recycling requires capital and labor while producing some waste. These processes need to be more efficient than production from original raw material and/or traditional garbage disposal in order for recycling to be the superior method.[5]

    Saves money

    The amount of money actually saved through recycling is proportional to the efficiency of the recycling program used to do it. The Institute for Local Self-Reliance argues that the cost of recycling depends on various factors around a community that recycles, such as landfill fees and the amount of disposal that the community recycles. It states that communities start to save money when they treat recycling as a replacement for their traditional waste system rather than an add-on to it and by "redesigning their collection schedules and/or trucks."[6]

    In many cases the cost of recyclable materials also exceeds the cost of raw materials. Virgin plastic resin costs 40% less than recycled resin.[7] Additionally, an EPA study that tracked the price of clear cullet from July 15 to August 2, 1991, found that the average cost per ton ranged from $40 to $60,[8] while a USGS report shows that the cost per ton of raw silica sand from years 1993 to 1997 fell between $17.33 and $18.10.[9]

    ...

    Working conditions

    Critics often argue that while recycling may create jobs, they are often jobs with low wages and terrible working conditions.[11] These jobs are sometimes considered to be make-work jobs that don't produce as much as the cost of wages to pay for those jobs. Recycling jobs have seen mention in publications listing the worst jobs to work in.[12] In areas without many environmental regulations and/or worker protections, jobs involved in recycling such as shipbreaking can result in deplorable conditions for both workers and the surrounding communities.

    Saves trees

    In a 1990 recycling awareness pamphlet the EPA stated, "Every ton of paper recovered for recycling saves 17 trees from being cut down to make new paper."[13] The British Environmental Agency agrees.[14] The argument for saving trees has been used consistently to justify the recycling of paper. In 2005 51.5 percent of the paper consumed in the U.S. was recovered for recycling.[15]

    Economist Steven Landsburg has claimed that paper recycling actually reduces tree populations. He argues that because paper companies have incentives to replenish the forests they own, large demands for paper lead to large forests. Conversely, reduced demand for paper leads to fewer "farmed" forests.[3] Similar arguments were expressed in a 1995 article for The Free Market.[16] (jady: how can anyone argue in such a shortsighted bs way is beyond me..)

    When foresting companies cut down trees, more are planted in their place. Most paper comes from pulp forests grown specifically for paper production.[10][16][17][5] The amount of timber in the U.S. has been increasing for decades[16][17] and there is "three times more wood today than in 1920."[10] Many environmentalists point out, however, that "farmed" forests are inferior to virgin forests in several ways. Farmed forests are less able to fix the soil as quickly as virgin forests, causing widespread soil erosion and often requiring large amounts of fertilizer to maintain while containing little tree and wild-life biodiversity compared to virgin forests.[18]

    Possible income loss and social costs

    In some prosperous and many less prosperous countries in the world, the traditional job of recycling was performed by the entrepreneurial poor such as the Karung guni, the Rag and bone man, Waste picker, and junk man as parodied in Steptoe and Son and Sanford and Son. With the creation of large recycling organizations that may be profitable, either by law or economies of scale, the poor are more likely to be driven out of the recycling and the remanufacturing market. To compensate for this loss of income to the poor, a society may need to create additional forms of societal programs to help support the poor. Like the Parable of the broken window, there is a net loss to the poor and possibly the whole of a society to make recycling profitable.

    Because the social support of a country is likely less than the loss of income to the poor doing recycling, there is a greater chance that the poor will come in conflict with the large recycling organizations. In Singapore, a few karang guni men have been prosecuted from attempting to steal scrap material from the green recycling bags placed outside housing units for collection. The overall efficiency of a large recycling program is based on keeping labor costs down and maximizing the throughput of recycled materials. This means fewer people can decide if certain waste is more economically reusable in its current form rather than being reprocessed. Contrasted to the recycling poor, the efficiency of their recycling may actually be higher for some materials because individuals have greater control over what is considered “waste.”

    original complete article here.

    publishing magazine!

    When I was googling something and thinking of our magazine quest I thought: why not just search: "publishing magazines"? and here are two of the top results--

    publishing executive
    The MIssion
    Publishing Executive’s mission is to provide strategic and practical solutions to help seniorlevel executives in magazine publishing do their jobs faster, better and more cost-effectively. It covers best practices in business management, digital publishing, manufacturing, production/workflow and design, as well as news, market trends and technology updates in the following segments: consumer, business-to-business, special interest, association and journal publishing.

    The Editorial
    Magazine publishing today has exploded beyond the limits of the print-paper-postage delivery model and encompasses many forms of content delivery. Through informative case studies and proven advice from experts, every issue of Publishing Executive provides in-depth, strategic and how-to information to help magazine executives improve their entire publishing enterprise.

    magazine launch
    MagazineLaunch.com is a portal site connecting the leading vendors & consultants with the thousands of publishing professionals and entrepreneurs who will start consumer, trade, special interest, and organizational magazines every year.

    ***
    While I found both of them a little too crammed with information and overwhelming, but that's what informative sites are supposed to do I suppose.. Pouring over...

    Monday, October 1, 2007

    glossy paper

    >> http://www.magazinepublisher.com/paper.html

    Many variables must be considered when selecting the right paper for your publication such as the overall look of the printed piece, ink coverage, the shelf-life, or if it mails.

    Paper Options
    There are many different paper grades, weights and brands on the market from a variety of mills. Publishers select the type of paper that not only meets their customers' requirements, but also works well in their machinery.

    Weight
    Paper is categorized by weight in pounds of a ream (500 sheets) of paper cut to a standard size, 25" x 38" for text paper, 20" x 26" for cover weight papers. For example - 500 sheets 25" x 38" of 70# coated paper will weigh 70 pounds.
    Weight has not only an effect on the feel of the magazine (heavier paper will feel thicker and less easy to fold) but also shipping/mailing costs of the final magazine. More weight costs more to ship/mail.

    Grade Specifications
    A grade is a way of ranking paper by certain composition and characteristics. For example, brightness is one of the characteristics used to determine a paper's grade. A number 5 paper grade has the lowest brightness, from 69-73. A number 3 grade paper has a brightness from 81-84.5. Number 1 grade paper has 89-96 brightness. Most magazines run on #3-#5 grade stock.

    Uncoated Offset Paper
    Uncoated Paper is designed to generally run in offset presses and is a non-coated sheet of #50 or 60#. Also- return card offset stock is run on a 75# uncoated stock to meet postal requirements.

    Freesheet Paper
    Freesheet paper is free of groundwood pulp and has a bit higher brightness (whiter) than groundwood paper. Freesheet starts at a number 3 grade. Magazines commonly use 50#, 60#, 70# text weight freesheet options on the interior and 80#, 100# text weight or 66# cover weight freesheet stock on cover options. Freesheet paper is more costly than Groundwood.

    Groundwood Paper
    Characteristics of groundwood paper are higher bulk, smooth feel, lower brightness (whiteness) and good printability. It is usually lower in cost than freesheet paper. Magazines commonly use 36#, 40#, 45#, 50# and 60# groundwood paper. Groundwood is available in number 4 or number 5 grade.

    Coated Offset Paper
    Coated papers are described by their finish: matte, dull, or gloss.

    Gloss
    The majority of magazines today use gloss paper, the property responsible for coated paper's shiny or lustrous appearance. Gloss papers are less opaque and have less bulk and are less expensive than Dull & Matte papers.

    Dull
    Smooth surface paper that is low in gloss. Dull coated paper falls between matte and glossy paper.

    Matte
    A non-glossy, flat looking paper. Matte papers are higher in cost and in bulk.

    ***
    >> http://www.orau.org/PTP/collection/consumer%20products/magazines.htm

    now, some interesting facts...

    For decades, glossy paper, the type used in magazines, was made using a white clay called kaolin (named after the Chinese region Kao-Ling where it was mined to produce porcelain). The clay is used to fill the spaces between the fibers in the paper and to coat the paper so that it will have a smooth surface. This makes the paper more suitable for the reproduction of photographs, especially color photos.

    Kaolin has other uses (e.g., as a filler in paint and plastic, and as the active ingredient in antidiarrhea medicine), but its largest use is in the paper industry. This might change. There seems to be a gradual move towards the use of less expensive calcium carbonate. The state of Georgia is concerned because it is the world's single largest producer of kaolin. As a result, kaolin is sometimes referred to there as "white gold."

    Since kaolin contains elevated levels of the uranium and thorium decay series, glossy magazines have a higher radioactive content than ordinary paper. The activity of such magazines is not high enough to be detected with a simple survey meter, but it is possible that a truck with a load of magazines could trip a radiation monitor.

    Thursday, September 27, 2007

    music zine/website

    This is a pretty random website/zine I stumbled upon, called Exposé. What attracted my attention was its self-intro:
    xposé is America's premier quarterly publication specializing in the music the record and radio industries stubbornly choose to ignore. Our focus is outside the mainstream, in the progressive and experimental hinterlands where rock meets jazz, classical meets folk, electronic meets avant-garde, and so on. Our philosophical approach to music is critical....Exposé is not a fanzine; both our readers and the artists we cover are better served by an honest assessment of the progressive underground . With over a thousand releases coming out of this scene each year, it's important to have a tool to help sort out the good from the great, and the mediocre from the poor, especially when many of these releases are only available as costly imports through mail-order suppliers. Exposé strives to be that tool. Every issue features interviews with the artists, reviews of their releases, overviews of their careers, profiles of the labels, and much more.
    Inspiring thought, non?

    And a more rudimentary one called Gnosis. I've yet to find the site of the American label that releases LP and other obscure artists. To be updated.
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    Now playing: Love Psychedelico - all over love
    via FoxyTunes