This is a pretty random website/zine I stumbled upon, called
Exposé. What attracted my attention was its self-intro:
xposé is America's premier quarterly publication specializing in the music the record and radio industries stubbornly choose to ignore. Our focus is outside the mainstream, in the progressive and experimental hinterlands where rock meets jazz, classical meets folk, electronic meets avant-garde, and so on. Our philosophical approach to music is critical....Exposé is not a fanzine; both our readers and the artists we cover are better served by an honest assessment of the progressive underground . With over a thousand releases coming out of this scene each year, it's important to have a tool to help sort out the good from the great, and the mediocre from the poor, especially when many of these releases are only available as costly imports through mail-order suppliers. Exposé strives to be that tool. Every issue features interviews with the artists, reviews of their releases, overviews of their careers, profiles of the labels, and much more.
Inspiring thought, non?
And a more rudimentary one called
Gnosis. I've yet to find the site of the American label that releases LP and other obscure artists. To be updated.
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Now playing:
Love Psychedelico - all over lovevia FoxyTunes
2 comments:
Sounds inspirational enough to do a non-mainstream and expose more great music to listeners. But, seriously I'd like to know how Expose is doing interms of sales, whether they get to pay the bills. That's the practical aspect of it.
And to have ready information and wide access to the underground is another big task!
It's just an idea among many others to consider, yeah? For regions with established music scene and listener base competition is fierce enough but survival is also quite possible if you target the right base(s), do credible stuff and have a good, wide network of record labels and artists supplying their music for you to sample. China is a total other case, an underground zine is unlikely to make it big or profitable, though small circulation is possible - we simply don't have that many 'alternative' listeners that are also able and willing to try new stuff, unless it costs little. The 20 - 35 (or 40?) crowd might be the best..any older it's probably oldies, younger ones are probably more pop-oriented..but can't say without any substantiated market research.
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